Many businesses are using lots of money for marketing their products and services, but these actions tend to reduce their profit margins significantly. As a business entrepreneur, you understand that one way of increasing profitability is to reduce costs and therefore, you need to devise methods of cutting down marketing cost. There are different types of pens to use, and you can choose a personalize it to fit your business needs. It is a cost-effective method of business promotion and creating awareness about company products and services. The following tips are crucial when you opt to purchase promotional pens for your company.
Draft a budget – What is the current amount of money that the company uses for promotional activities and what proportion of it can the company set aside to purchase promotional pens? The specific amount of money to dedicate to promotional pens might not be clear since it is your first time to use this promotional strategy. Consulting some of the companies that have used promotional pens can give you a hint of the kind of expenses you will have to meet and an approximate amount of cash that can pay for every expense. When you have a clue on what it might cost to purchase promotional pens, you can take a step further to get quotations from various promotional products suppliers and compare their offers. Picking a company which offers the least quotation is not advisable because it may not provide quality pens that you need to improve your business image.
Pen labeling and design – The outlook of the promotional pen is critical because it reflects the image of your business. Laser engraving and printing using machines are some of the techniques that suppliers use to label pens. Take advantage of labeling to inscribe the essential details of the company such as logo, company name, contact details and any other relevant information. When the pens include such information, then it becomes effective for its purpose of promotion. Choose the best design for the pen which can boost the business status. If you are not conversant with existing models, the suppliers can help you choose an appropriate one.
Pen color – The choice of the right color is an art, and you must be creative when making this choice for the pens and the containers. As a company, you have colors that define your image and you can use those colors for the pens and containers. The containers are always on display, and they are visible at all times, and thus, they can improve the visibility of the company when its colors are used. Try to use bright colors that can attract the attention of people easily without straining. Doing all these activities alone can be hectic, and you can engage some of your employees and loyal clients to give you suggestions about design and color.